Cómo citar
Resumen
Faced with reduced domestic supply, competition from imports, and high production costs, the Florida citrus industry and Florida growers need to understand how consumers perceive Florida-produced orange juice and whether they value it more than OJ produced elsewhere. We conducted a national survey to understand consumers' perceptions and confirmed that consumers have a superior perception of Florida OJ, which could lead to higher rates of willingness-to-buy and willingness-to-pay.
Citas
Florida Department of Citrus. 2021. Citrus Reference Book. Accessed on July 15, 2021. https://www.floridacitrus.org/grower/economic-market-resources/economic-reports/
Frown, M. G., and J. Y. Lee. 1997. "Incorporating Generic and Brand Advertising Effects in the Rotterdam Demand System." International Journal of Advertising, 16 (3): 211-220. https://doi.org/10.1080/02650487.1997.11104689
Heng, Y., R. W. Ward, L. A. House, and M. Zansler. 2019. "Assessing Key Factors Influencing Orange Juice Demand in the Current US Market." Agribusiness: An International Journal 35 (4): 501-515. https://doi.org/10.1002/agr.21596
Heng, Y., M. Zansler, and L. House. 2020. "Orange Juice Consumers' Response to the Covid-19 Pandemic." FE1082. EDIS 2020 (4): 4. https://doi.org/10.32473/edis-fe1082-2020.
United States Census Bureau. 2020. American Community Survey 2019. Accessed on July 15, 2021. https://data.census.gov/cedsci/table?d=ACS%201-Year%20Estimates%20Data%20Profiles&tid=ACSDP1Y2019.DP05