Resumen
Certain attributes of ornamental landscape plants make them more attractive to consumers. This 5-page fact sheet assesses the impacts of price, plant type, pollinator friendliness, production methods, and origin attributes on consumers’ purchasing likelihood for ornamental landscape plants. Recommendations for green industry stakeholders are also provided. Written by Hayk Khachatryan and Alicia Rihn, and published by the UF Department of Food and Resource Economics, October 2016.
FE1000/FE1000: Florida Consumer Preferences for Ornamental Landscape Plants (ufl.edu)
Citas
Campbell, B., H. Khachatryan, B. K. Behe, J. H. Dennis, and C. R. Hall. 2015. "Consumer perceptions of eco-friendly and sustainable terms." Agricultural and Resource "Economics Review 44:21-34. https://doi.org/10.1017/S1068280500004603
Klein, A-M., B. E. Vassiere, J. H. Cane, I. Steffan-Dewenter, S. A. Cunningham, C. Kremen, and T. Tscharntke. 2007. "Importance of pollinators in changing landscapes for world crops." Proceedings of the Royal Society. DOI: 10.1098/rspb.2006.3721. https://doi.org/10.1098/rspb.2006.3721
Orquin, J. L., and S. M. Loose. 2013. "Attention and choice: A review on eye movements in decision making." Acta Psychologica 144:190-206. https://doi.org/10.1016/j.actpsy.2013.06.003
Yue, C., J. H. Dennis, B. K. Behe, C. R. Hall, B. Campbell, and R. G. Lopez. 2011. "Investigating consumer preference for organic, local, or sustainable plants." HortScience 46:610-615. https://doi.org/10.21273/HORTSCI.46.4.610