Resumen
As part of the Savvy Survey Series, this publication provides an overview of important facets of the survey process. Topics covered include modes for collecting responses, strategies for contacting clients and personalizing contacts, and tips for using incentives. The ability of a survey to gather accurate and useful information for assessing program needs or evaluating program outcomes is greatly influenced by the survey’s design. Careful attention to detail is essential. This 4-page fact sheet was written by Glenn D. Israel and Jessica L. Gouldthorpe, and published by the UF Department of Agricultural Education and Communication, October 2013.
http://edis.ifas.ufl.edu/pd064
Citas
Dillman, D. A., J. D. Smyth, and L. M. Christian. 2009. Internet, mail, and mixed-mode surveys: The tailored design method. (3rd ed.). Hoboken, NJ: John Wiley and Sons.
Gaul, S. A., R. C. Hochmuth, G. D. Israel, and D. Treadwell. 2009. Characteristics of small farm operators in Florida: Economics, demographics, and preferred information channels and sources. WC088, 7 pp. Gainesville: University of Florida Institute of Food and Agricultural Sciences. Available at: http://edis.ifas.ufl.edu/wc088.
Israel, G. D., J. O. Easton, and G. W. Knox. 1999. Adoption of landscape management practices by Florida citizens. HortTechnology, 9(2), 262-266.
https://doi.org/10.21273/HORTTECH.9.2.262
Israel, G. D. 2010. Using Web-hosted surveys to obtain responses from Extension clients: A cautionary tale. Journal of Extension [on-line], 48(4), Article 4FEA8. Available at: http://www.joe.org/joe/2010august/a8.php.
Israel, G. D. (2011). Strategies for obtaining survey responses from Extension clients: Exploring the role of e-mail requests. Journal of Extension [on-line], 49(2), Article 3FEA7. Available at: http://www.joe.org/joe/2011june/a7.php.
Israel, G. D. (2013). Combining mail and e-mail contacts to facilitate participation in mixed-mode surveys. Social Science Computer Review, 31, 3, 346-358. doi: 10.1177/0894439312464942. Available at: http://ssc.sagepub.com/content/early/2012/11/26/0894439312464942. https://doi.org/10.1177/0894439312464942
Israel, G. D., Wilson, K. L., and Haller, W. T. (2013). Amount and timing of cash incentives on response to a mail survey. Paper presented at the annual meeting of the Rural Sociological Society, New York, NY, August.
Lamm, A. J., Israel, G. D., and Diehl, D. (2013). A national perspective on the current evaluation activities in Extension. Journal of Extension, 51(1), article 1FEA1. Available at: http://www.joe.org/joe/2013february/a1.php.
Loosveldt, G. 2008. Face-to-face interviews. In D. de Leeuw, J.J. Hox, and D. D. Dillman (Eds.), International handbook of survey methodology (pp. 201-220). New York, NY: Lawrence Erlbaum Associates.
Messer, B. L., and D. A. Dillman. 2011. Using address-based sampling to survey the general public by mail vs. Web plus mail. Public Opinion Quarterly, 75(3), 429-457. https://doi.org/10.1093/poq/nfr021
Millar, M. M., and D. A. Dillman. 2011. Improving response to Web and mixed-mode surveys. Public Opinion Quarterly, 75(2), 249-269. https://doi.org/10.1093/poq/nfr003
Sangster, R. L., and B. J. Meekins. 2004. Modeling the likelihood of interviews and refusals: Using call history data to improve efficiency of effort in a national RDD survey. Proceedings of the Joint Statistical Meeting. Retrieved June 13, 2013, from http://www.amstat.org/Sections/Srms/Proceedings/y2004/files/Jsm2004-000520.pdf.
Wilcox, A. S., W. M. Giuliano, and G. D. Israel. 2010. Response rate, nonresponse error, and item nonresponse effects when using financial incentives in wildlife questionnaire surveys. Human Dimensions of Wildlife, 15(4), 288-295. https://doi.org/10.1080/10871201003736047
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