Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences
Vol. 2010 Núm. 8, Historical Fact Sheets
Vol. 2010 Núm. 8

Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences: FCS9223/FY758, rev. 6/2010

Historical Fact Sheets
https://doi.org/10.32473/edis-fy758-2010
Publicado 2010-11-30
Lisa A. Guion
University of Florida
Heather Kent
University of Florida
David C. Diehl
University of Florida
EDIS Cover Volume 2010 Number 8 lizard image
PDF-2010 (English)

Palabras clave

FY758

Cómo citar

Guion, Lisa A., Heather Kent, y David C. Diehl. 2010. «Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences: FCS9223 FY758, Rev. 6 2010». EDIS 2010 (8). Gainesville, FL. https://doi.org/10.32473/edis-fy758-2010.
APA Chicago IEEE MLA

Descargar cita

Endnote/Zotero/Mendeley (RIS) BibTeX

Resumen

Revised! This document is FCS9223, one of a series by Lisa A. Guion and David C. Diehl that includes articles on planning programs to effectively reach diverse audiences. Published by the Family, Youth and Community Sciences Department, June 2010.

 

https://doi.org/10.32473/edis-fy758-2010
PDF-2010 (English)

Citas

Guion, L. A., Goddard, H. W., Broadwater, G., Chattaraj, S., & Sullivan-Lytle, S. (2003). Strengthening programs to reach diverse audiences. Gainesville, FL: Florida Cooperative Extension, University of Florida.

Tharp, M. C. (2001). Marketing and consumer identity in multicultural America. Thousand Oaks, CA: Sage Publications.

Licencia