Keywords
FE975
Categories
How to Cite
Abstract
Consumer preferences for home lawn fertilizers are not always informed and do not always align with best practices. Understanding the disconnect will help turf industry educators better address consumers’ misperceptions about fertilizers, and help industry stakeholders design more appealing products and educate consumers effectively as they promote them. Knowing consumer preferences greatly reduces stakeholders’ risks and improves efficiency in determining future product and promotional strategies. This 4-page report discusses the findings of a 2013 survey of 1,066 US homeowners about their preferences and willingness-to-pay for various lawn fertilizer attributes. Written by Hayk Khachatryan, Alicia Rihn, and Michael Dukes, and published by the Food and Resource Economics Department, November 2015.
FE975/FE975: US Consumer Preferences for Home Lawn Fertilizers (ufl.edu)
References
Hochmuth, G., T. Nell, J.B. Unruh, L. Trenholm, and J. Sartain. 2012. "Potential unintended consequences associated with urban fertilizer bans in Florida: A scientific review." HortTechnology 22:600-616. https://doi.org/10.21273/HORTTECH.22.5.600
Kiesling, F.M., and C.M. Manning. 2010. "How green is your thumb? Environmental gardening identity and ecological gardening practices." Journal of Environmental Psychology 30:315-327. https://doi.org/10.1016/j.jenvp.2010.02.004
Unruh, J.B., B. Brecke, and L.E. Trenholm. 2003. Weed Management in Home Lawns. EP141. Gainesville: University of Florida Institute of Food and Agricultural Sciences. http://edis.ifas.ufl.edu/ep141
Yue, C., K. Hugie, and E. Watkins. 2012. "Are consumers willing to pay more for low-input turfgrasses on residential lawns? Evidence from choice experiments." Journal of Agriculgtural and Applied Economics 44:549-560. https://doi.org/10.1017/S107407080002410X