Abstract
El mercadeo es parte esencial de un negocio. De hecho es el corazón de cualquier negocio que sirva la función vital de convertir actividades de producción en desempeño financiero, asegurando la supervivencia del negocio. El mercadeo es clave, sin importar el tipo de negocio (incluyendo la agricultura).
This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for creating one, and a marketing plan worksheet. Written by Edward A. Evans and Fredy H. Ballen, and published by the UF Department of Food and Resource Economics. Translated into Spanish November 2015. (Photo credit: Thinkstock)
http://edis.ifas.ufl.edu/fe978
(also available in English as “Eight Steps to Developing a Simple Marketing Plan” at http://edis.ifas.ufl.edu/fe967)
References
McDonald M. and H. Wilson. 2011. Marketing Plans: How to Prepare Them, How to Use Them. West Sussex, UK: Wiley and Sons. https://doi.org/10.1002/9781119205876
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