Abstract
Social Exchange Theory (SET) is based on the principle that human behavior is an exchange of rewards between people. This three-page fact sheet explains how it can be applied to Extension programming to promote clientele participation in programs and a commitment to changing their behaviors. Written by Amanda D. Ali and Laura A. Warner and published by the Department of Agricultural Education and Communication.http://edis.ifas.ufl.edu/wc280
References
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McGregor, L., Parker, K., LeBlanc P., & King, K. M. (2010). Using social exchange theory to guide successful study recruitment and retention. Nurse Researcher, 17(2), 74-82. http://dx.doi.org/10.7748/nr2010.01.17.2.74.c7464 https://doi.org/10.7748/nr2010.01.17.2.74.c7464
Pritchett, J., Fulton J., & Hine, S. (2012). Keys to successful programming: Incentives in multi-institutional partnerships. Journal of Extension, 50(1), 1-6. Retrieved from http://www.joe.org/joe/2012february/comm2.php
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Free Press.
Warner, L., Galindo-Gonzalez, S., & Gutter, M. S. (2014). Building Impactful Extension Programs By Understanding How People Change. AEC527. Gainesville: University of Florida Institute of Food and Agricultural Sciences. https://edis.ifas.ufl.edu/wc189
Zafirovski, M. (2005). Social exchange theory under scrutiny: A positive critique of its economic-behaviorist formulations. Electronic Journal of Sociology.
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