Keywords
Behavior change
Extension methods
Urban Extension
How to Cite
Abstract
A major priority for UF/IFAS is the promotion of science-based landscape management practices to conserve water resources. This publication outlines specific opportunities that exist for tailoring landscape water conservation programs to Floridians who live in more and less metropolitan areas. People who live in more populated counties in Florida tend to have longer residency tenure, are more likely to live within a community governed by a homeowners’ association, and to hire a landscape professional. This audience demonstrates increased engagement with specific water conservation practices as compared to other conservation strategies. Understanding these differences among audience subgroups can provide insights to guide impactful Extension programs.
References
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Warner, L. A, Diaz, J. M., & Kumar Chaudhary, A. (2018). Informing urban landscape water conservation extension programs using behavioral research. Journal of Agricultural Education, 59(2), 32-48. doi:10.5032/jae.2018.02032 https://doi.org/10.5032/jae.2018.02032
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