Abstract
There are two objectives of this paper: (1) to examine and critique the current Internet marketing practices of gift fruit shippers, and (2) to provide suggestions for improved Internet marketing efforts. This is EDIS document FE430, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, UF/IFAS, University of Florida, Gainesville, FL. Published February 2004. This is an abridged version of the original document published in 2000.
References
Degner, Robert L., and Kimberly L. Morgan. 2000. E-commerce: Marketing gift fruit on the internet. 2000 Proceedings of the Florida State Horticultural Society 113: 49-52. Full text available at http://agmarketing.ifas.ufl.edu.
Khan, Mickey Alam. 2000. Rise in users sends online sales soaring. DM News. Retrieved March 31, 2000, from http://www.dmnews.com/cgi-bin/index.cgi.
Richard, Eric 2000. E-retailers get savvy about e-customers. DM News. Retrieved April 11, 2000, from http://www.dmnews.com/cgi-bin/index.cgi.
White, Gregory K. 1999. Catalog specialty food buyers' computer usage and purchasing activity: A case study. Working Paper 99-03, The Retail Food Industry Center, University of Minnesota, St. Paul, MN (May). Available at http://agecon.lib.umn.edu/cgi-bin/pdf_view.pl?paperid=1697&ftype=.pdf.
White Gregory K. 2000. Consumable products: Building consumer loyalty online. Active Media Research. Available at http://www.activemediaresearch.com/consumable_products.html#toc.
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