Effects of Social Media Use on Millennials' Perceptions of Community Leaders

Authors

  • Courtney Marie Evans University of Florida

DOI:

https://doi.org/10.32473/ufjur.v20i3.106237

Keywords:

social media, community leaders, millennials

Abstract

Acknowledging that social media use is ever growing and increasingly used to communicate with constituents, this article investigates the effect that a community leader’s social media activity has on young adults’ perceptions of leadership. The method utilized a qualitative analysis of research related to young adults’ relationship with politics juxtaposed to a quantitative analysis of a Qualtrics survey of 106 people between 18 and 24 years of ages’ self-evaluated trust of community leaders on social media. It illustrates that perception of community leaders is not significantly improved through use of social media.  

References

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Published

2019-05-02

Issue

Vol. 20 No. 3 (2019): UF Journal of Undergraduate Research

Section

Social & Behavioral Sciences, Business, Education

License

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